It’s that time of year again—Halloween is creeping up on us, and we’ve conjured up some devilishly delightful promo ideas to help you engage your audience in spooky style. Whether you’re looking for sweet treats, social media buzz, or glow-in-the-dark magic, these ideas will leave a lasting impression on your clients or customers.

#1 Drool Worthy Cupcakes From Cake Drop

Nothing says “Happy Halloween” quite like these frighteningly good treats! Partnering with CakeDrop can help you send custom-designed Halloween cupcakes to your clients or employees.

From spooky ghost toppers to decadent dark chocolate bats, their treats are bound to be a crowd-pleaser and we are most definitely doing a deep dive into Anna & Nicola’s amazing London based business very soon.

#2 Another Example of Liquid Death Absolutely Crushing Promotional Marketing

Liquid Death continues to push the boundaries of promotional marketing, and their latest bloodied promo—a custom golf club driver— that takes things to the next level.

The design? A severed hand, dripping with blood, gripping a can of Liquid Death.

It's a show-stopping piece that demonstrates how far custom-designed promo products can go in grabbing attention and sparking conversations.

This unique, eerie driver is impossible not to share, showing just how impactful bold and creative custom products can be.

#3 Get Social Media Impressions with Halloween Selfie Frames

Encourage your audience to engage with your brand by distributing Halloween-themed selfie frames. These can be handed out at events or sent as part of a promotional package for influencer campaigns.

If you used TikTok creators it’s a cheap way to get thousands of impressions.

You can even run a contest for the best Halloween selfie to boost interaction.

#4 Barcadi’s Glow in the Dark Bottles

Bacardi's glow-in-the-dark bottles have been a hit in past campaigns, adding an extra level of intrigue to parties and events. You can offer your own glow-in-the-dark products—whether it's packaging, apparel, or drinkware.

Nothing says “Halloween vibes” like products that glow in the dark, right?

They create a visual impact that’s perfect for night-time events and add an exciting twist to your brand’s Halloween promotions.

#5 Cute Pumkin Seed Kits

Why not give your clients, customers or employees something cute and eco-friendly this Halloween—like pumpkin seed kits!?

These packs from Really Good Branding are a perfect promotional product that align with the growing trend of sustainability.

Include your branding on the packaging, and customers will think of your company every time they plant and watch their pumpkins grow. It's a long-lasting reminder that your brand goes beyond Halloween night and hopefully ends up on people’s plates.

#6 Get Skull Pizza Back on The Menu!

Hopefully…somebody reading this might have connections to Pizza Hut, Dominos, or the Pizza Union, as we’d love to manifest skull pizza into the wider ether.

Here’s how any brand can get involved in this skull pizza campaign idea:

Partner with local pizza places to create a “skull pizza” offer—complete with skull-shaped mushroom caved toppings in a ghoulish looking design.

It’s an unexpected but delicious edible treat which can be tied to a promo code or a special Halloween menu item that can only be redeemed through your clients brand.

A spooky slice and a promo boost? We’re sold.

Seriously though, please can someone try this on our behalf and report back!? If not we will have to trial it next Halloween ourselves!

BONUS: Pepsi vs. Coke

We couldn’t wrap up this Halloween promo list without throwing it back to one of the most iconic ad rivalries: Pepsi vs. Coke. Remember Pepsi’s cheeky Halloween costume ad showing a Pepsi can dressed as Coke, followed by Coke’s clever fan-made response?

In a future newsletter we might come back to discuss this epic rivalry…however we can’t get distracted from rounding up this Halloween-themed edition.

Thanks for reading, and we this mix of spooky promo ideas gets your creative cauldron bubbling! 👻🎃

All the best,

Matt

PS - if you have any more epic halloween promo ideas we can add to this list please reply to this email.

Or if you are reading this on the web - please email [email protected]