Video pitches and messages have become increasingly popular tools for sales and outreach, offering several advantages over traditional methods.

Today’s newsletter is a pitching knowledge drop - and a story about how a personal investment of $9/mo has the potential to improve almost every existing and potential future client relationship you have.

After, you’ve digested the numbers, and you are firmly convinced video pitches are for you - we’ll show you the actionable tips to get started immediately - no fluff!

📈 Engagement and Response Rates

• Emails with video have been shown to increase click-through rates by 65% (1).

• Video messages can boost response rates by up to 3x compared to text-only emails (1).

• Personalized video messages can increase reply rates by 500% compared to standard outreach (4).

📊 Conversion Impact

• 90% of customers say video helps them make buying decisions (1).

• 64% of consumers are more likely to buy a product after watching a video about it (1).

📽️ Versatility and Efficiency

Video pitches offer unique advantages:

• They allow for asynchronous communication, enabling recipients to watch on their own time (2).

• Videos can be easily shared and rewatched, increasing their potential reach and impact (2).

• Recording product demos or explanations once can save time compared to repeating the same information in multiple live calls (14).

🤝 Personalization

Video messages excel in creating personal connections:

• 70% of B2B buyers watch videos throughout their purchase journey (1).

• Personalized video messages can help build rapport and trust more quickly than text-based communications (4).

By leveraging video in your pitches and messages, you can create more engaging, personal, and effective outreach that stands out in a crowded digital landscape.

The data clearly suggests that incorporating video can significantly improve your chances of connecting with prospects and closing deals - so what is the best tool are hear you ask?

How To Get Started Right Now

Step 1: Create a Tella Account

It’s the absolute best video creating tool in the biz for pitches and product demos (seriously, we’ve tried ALL of them) - yes, better, and cheaper, than Loom.

If you are serious about sharing video pitches in the future then it’s the best value for money and is packed with simple yet advanced features that can let your creative juices flow.

They also have a great help & resources section. We are friends with Grant and the team (they didn’t pay us to say any of this!) and they are offering 30% off your monthly plan for a lifetime - which is a dang good deal which you should snap up.

Even better if you can get your boss to pay for it.

You can sign up here 👉 Tella.TV

Step 2: Film Your First Video!

Find a product mockup - film a 10 second video with Tella, saying ‘Hi {Name} - just sharing our latest design for the x campaign. Would love to know what you think? I personally think it nails it!’ or something similar. Top tips:

• Keep videos concise, ideally under 2 minutes for cold outreach (2).

• Clearly state the video length in your email to increase the likelihood of viewers watching it (1).

• Use a combination of screen sharing and webcam footage to create engaging, personalized pitches (24).

Step 3: Watch it back - you learn loads from watching yourself back, ever though it’s cringe.

Step 4: Optional - Send the finished video link to a co-worker or reply here if you are feeling brave!

Congrats 👏 - you are now a content producer!

Let us know if you like these product deep dives and we can do more of them.

Appreciate your feedback!

All the best,

Matt

PS - if you are only planning to send only a few videos - Loom also has a free plan and great resources but you’ll have to pay after you’ve made a certain number of videos.